Werkon India Brand Kit

Logo usage, colour palette, typography, favicon & icon set, and social preview assets -- the single source of truth for representing Werkon India consistently across web, print, and social.

Download Full Brand Kit (.docx) Get QR Codes

Logo

Logo & Usage

The primary mark is the red rounded-square "W" icon paired with the "Werkön" wordmark. Maintain clear space around the logo equal to the height of the "W" on all sides -- do not crowd it with other text, icons, or edges. Minimum size: 32px height on screen, 15mm in print.

Full-Colour (on white)

Primary version -- use on white or light backgrounds

Download PNG

On Dark Background

Use on dark navy/black sections (footer, dark hero)

Download PNG

Icon Mark Only

Square "W" mark -- for avatars, app icons, favicons

Download PNG (512px)

Note: only the PNG assets above are correct and currently in use. There is no vector (SVG/AI/EPS) master of the logo yet -- commission one matching the exact red "W" + Werkön wordmark shown above if a scalable version is needed for large-format print, embroidery, or laser-cut signage.

Colour

Colour Palette

Exact production values used across the live website. Use these hex codes verbatim -- do not approximate the red; drift is visible against existing material.

Primary Red

#E31E24

Logo, buttons, links, active states

Primary Red (Dark)

#B8181D

Button hover / pressed state

Red Surface

#FEF2F2

Light tint behind red content

Ink / Dark

#1A1A1A

Headings, dark sections

Dark 2

#111111

Deepest background tone

Body Text

#333333

Default paragraph text

Muted Text

#5D5D5D

Secondary text, captions

Light Text

#888888

Tertiary / de-emphasized text

Background

#F9FAFB

Page background (off-white)

Background Alt

#F3F4F6

Card / section alternate bg

Border

#E5E7EB

Dividers, borders, table lines

White

#FFFFFF

Primary surface, text-on-dark

Typography

Typeface System

Two Google Fonts, loaded site-wide: Plus Jakarta Sans for headings and UI, Roboto for body copy.

Headings / UI

Plus Jakarta Sans

Weights used: 400, 500, 600, 700, 800 · Fallback: sans-serif

Body Copy

Roboto

Weights used: 400, 500, 700 · Fallback: sans-serif

Werkon India is a Vadodara-based manufacturer and authorised dealer of industrial hardware components -- trolley wheels, toggle clamps, hydraulic hoses & fittings, industrial filters, and material handling equipment.

Favicon & Icons

Icon Set

The exact favicon and app-icon files currently live on werkon.co.in -- reference these paths and sizes when building new digital assets (email signatures, app listings, partner directories, etc).

/favicon.ico

Multi-size ICO

/icon-16.png

16×16

/icon-32.png

32×32

/icon-48.png

48×48

/icon-192.png

192×192 (PWA)

/icon-512.png

512×512 (PWA)

/apple-touch-icon.png

180×180 (iOS)

Voice & Tone

How Werkon Sounds

Direct, factual, specification-led. Werkon competes on genuine parts and authorised-dealer trust (SUPO, Parker, PBI, OHRI, Surya) and pan-India fulfilment -- not on being the cheapest or the flashiest.

Do

"Authorised dealer for SUPO, Parker, PBI, OHRI, Surya -- genuine parts, pan-India supply."
"50+ variants including PU, rubber, nylon, and cast iron castors."
Lead with material, load capacity, mount type, and dimensions.

Don't

Hype language: "revolutionary," "game-changing," excessive exclamation points.
Emoji anywhere -- UI, copy, captions, print. Zero exceptions.
Unverifiable superlatives ("the best you'll ever buy").

Non-Negotiable

Brand Rules

1 Never use emoji characters anywhere -- UI, marketing copy, social captions, icons, favicons, print, or internal docs.
2 Always cite authorised-dealer brands (SUPO, Parker, PBI, OHRI, Surya) accurately -- Werkon distributes these, it does not manufacture them.
3 Use the exact hex values above -- do not eyeball or approximate the red.
4 Keep the "genuine parts / authorised dealer" trust message present in material aimed at procurement audiences.
5 This page and the downloadable .docx are the single source of truth -- update both together if the palette, logo, or typefaces change.